Sanno W. Santosa
Operations Transformation Executive · Jakarta & Surabaya, Indonesia
Designing commercially-driven operating systems that scale under uncertainty.
Twenty-two years across commercial leadership, freight forwarding, logistics operations, product management, and regional supply chain in Southeast Asia — building transportation management systems, 3PL networks, and S&OP processes into operating systems that hold service levels above 95% without losing sight of unit economics. The work sits where commercial ambition meets operational capability.
Route log
Rainmaker — Build.ai, Indonesia
Operations
Building the national field-equipment inventory and circulation system — wearables, data-card logistics, and a PUDO network — behind a large-scale field data-collection operation across Greater Jakarta and additional cities.
Blitz Electronic Mobility, Jakarta
Head of Control Tower & Product Operations
Established the company's first control-tower function across four client verticals. Inherited a 14,500-document proof-of-delivery backlog threatening invoice integrity; cleared roughly 3,000 within the first week.
AlloFresh, Jakarta
Head of Logistics
Owned national last-mile and middle-mile operations across 5 cities. Rolled out a new TMS consolidating 35% of last-mile trips into multi-drop orders and cut cost-per-order from IDR 28K to 12K, holding SLA above 95%.
RPX Express, Surabaya
Senior Sales Manager
Led commercial expansion across 9 cities and embedded an OKR cadence, securing 80% of the new pipeline within the engagement window.
SwipeRx, Jakarta & Surabaya
Director of Logistics
Owned last-mile and stock-transfer logistics for pharma distribution to 16,000+ pharmacies across Jakarta and Surabaya. Lifted on-time delivery by 17 points in 6 months and expanded coverage 20% while holding logistics cost at 5% of revenue.
HappyFresh — Indonesia, Malaysia, Thailand
Senior Manager, Regional Logistics
Ran a 3-person regional team orchestrating OKRs across three countries, enabling instant-delivery service at 90% availability.
ZALORA — Jakarta, Kuala Lumpur, Ho Chi Minh City, Singapore
Senior Product Manager, Logistics
Owned the logistics product roadmap across 4 markets. Led the 3PL API integration program that delivered EUR 2.7M in annual savings while improving customer-facing delivery metrics.
Kamadjaja Logistics, Surabaya
Head of Center of Logistics Excellence & PMO
Built the company's first Center of Excellence and project-governance framework from zero, standardizing playbooks across a previously branch-led national network.
Earlier ports
UPS · Kintetsu World Express · TNT Express · K-Line Logistics · DHL Express · Singapore Airlines
Commercial and branch leadership across Surabaya, Jakarta, and Singapore — area sales, branch P&L, key accounts, and customer-service operations that built the operating foundation for everything since.
Concurrent fractional and advisory work during this period included Chief of Staff & Head of PMO at Sevima, AI/LLM evaluation research, and adjunct lecturing in logistics and industrial engineering at Universitas Internasional Semen Indonesia.
What I bring
- Turn fragmented operations into operating systems that scale — TMS rollouts, 3PL integration, network redesign.
- Connect commercial objectives with operational execution through S&OP and KPI architecture.
- Lead cross-functional work across supply chain, logistics, product, finance, and commercial.
- Build governance and continuous-improvement cultures around service, cost-to-serve, and fleet management.
- Improve service, cost, inventory, and productivity through data, not instinct.
Selected results
| EUR 2.7M | Annual logistics savings via 3PL API integration across 4 Southeast Asian markets — ZALORA |
| +17 pts | On-time delivery improvement in 6 months, pharma distribution to 16,000+ pharmacies — SwipeRx |
| 35% | Last-mile trips consolidated into multi-drop orders, SLA held above 95% — AlloFresh |
| 28K→12K | Cost-per-order reduction (IDR), same SLA band held — AlloFresh |
| 14.5K→3K | Proof-of-delivery backlog cleared in week one of a new control tower — Blitz Electronic Mobility |
| 5 countries | Indonesia, Malaysia, Thailand, Vietnam, Singapore — operating footprint across Southeast Asia |
Leadership philosophy
Operations should not merely execute transactions. They should become a strategic capability that enables business growth, improves decision quality, and creates sustainable competitive advantage.
Education & certifications
Master of Technology Management
Institut Teknologi Sepuluh Nopember
Bachelor of Industrial Engineering
Institut Teknologi Sepuluh Nopember
Certified Professional in Logistics Management (CPLM), 2023 — Certified Supply Chain Manager (CSCM), 2020 — IATA Dangerous Goods Regulation, 2004 and 2012